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About The Gold Coast
The Gold Coast is a prosperous
neighborhood, mostly consisting of high-rise apartment buildings on Lake Shore
Drive, facing Lake Michigan. This is the second-wealthiest urban neighborhood in
the United States, after the Upper East Side in New York City.
The Gold Coast was an unexceptional neighborhood until 1885, when Potter Palmer,
former dry goods merchant and owner of the Palmer House hotel, built a fanciful
castle on Lake Shore Drive. Over the next few decades, Chicago's elite gradually
migrated from Prairie Avenue to their new home north of the Loop.
The "Gold Coast Historic District" was listed on the National Register of
Historic Places on January 30, 1978.